Lel Smits BA BMA MA (JOURNALISM) DIPINVREL
Lelde Smits is an experienced finance journalist and awarded entrepreneur and director, including being named Director of the Year by Women in Finance and Women in Banking and Finance Rising Star Finalist in 2022. As advisor to ASX listed companies Lelde has more than 15 years of experience as a communications and governance professional working to drive economic empowerment in our community. Following a successful career as a broadcast finance journalist in Australia, Lelde relocated to Wall Street to work as the New York foreign correspondent for Australian Financial Review’s digital division and a markets reporter inside the New York Stock Exchange for an independent media company in New York.
Returning to Sydney, Lelde co-founded Australia’s premier investor and media relations consultancy – The Capital Network. Under Lelde’s leadership the growing team has serviced more than 200 listed companies and fund managers and has been recognised with industry awards. Lelde specialises in digital investor communications and has guided hundreds of people and companies to establish and grow their profiles and enhance communications. While her own online professional, informative and educational investor video content has been viewed more than 1 million times she has dedicated her voluntary work to providing independent thought leadership and service to the investment community to foster economic empowerment.
Lel has completed AICD’s Governance Foundations for Not-for-Profit Directors.